ILIA Beauty, a leading prestige line of clean color cosmetics, has announced a partnership with Silas Capital, a New York-based emerging growth equity firm that invests behind exceptional next generation consumer brands.

ILIA offers a “full face” assortment of more than 100 distinct high-performance products crafted with certified organic ingredients and non-toxic synthetics to ensure that each delivers beyond the expectations of natural makeup. Its unique combination of brilliant pigments, superior performance and nourishing organics has earned ILIA a leading position in this fast-growing category.

Additionally, the brand strives to ensure that its products are manufactured ethically and sustainably, including the use of recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. 

ILIA currently sells through more than 500 doors across 30 countries around the world, including prominent retailers such as Credo, Space NK, The Detox Market, Follain, Blue Mercury and the industry leader Sephora — where it leads their recently launched clean color cosmetics initiative.

Sasha Plavsic, ILIA’s founder, expressed her excitement about the new partnership and the growth prospects for the business. “ILIA has always been a pioneer in clean color, and the clean beauty movement is clearly happening right now. The capital infusion and new partnership will allow us to do things we’ve never done before, like marketing and broader brand awareness across digital and retail. It’s a really exciting time to be in this space.”

The company’s CEO, Lynda Berkowitz, added, “Having worked with Sasha and team for the past few years, we are extremely proud of the business we’ve built to date. I’m excited to partner with Carter, Frank and Brian to continue to build upon the brand’s strong momentum and leverage their unique combination of e-commerce and beauty experience to take advantage of our various growth opportunities ahead.” Prior to joining ILIA, Lynda previously served in lead operating roles at several successful beauty brands, including Too Faced, Bobbi Brown and Perricone MD.

Brian Thorne, Partner of Silas, stated, “ILIA is leading the movement towards high-performing makeup that is clean and sustainable. Having previously evaluated and invested behind several prestige beauty businesses, we found ILIA to be particularly compelling, given its dynamic founder, product efficacy and strong relationship with Sephora. Additionally, we’re thrilled to have Lynda, an experienced beauty executive, leading the day-to-day operations of the business.”